Not a map. Not a country. No politics. But people.

Sometimes something small begins, without you knowing what it will ultimately become. For me, it started with a trip to Cuba. No plan, no mission – just curiosity.

But what I found there would not let me go.

I didn't see “the country of Cuba” as you see it on the news. I saw people. People with immense warmth, an openness that touches you, but also people who have to live daily with shortages. Things that we take for granted are often not available there. Medicines, basic goods, simple hygiene products – they are not certainties.

Pueblo Nuevo

During my stay in Holguín, and particularly in the Pueblo Nuevo district, that realisation hit home. You're no longer watching from a distance. You're right in the thick of it. You speak to people. You see situations up close.

And then something happens.

You can no longer “unsee” it.

Holiday

What began as a holiday turned into a first, small aid effort. No grand plan, no organisation – just doing what was possible at that moment. But it was precisely then that the realisation dawned that this needed to be more than a one-off action.